THE therapist
THE TEAM AT ALBERNI MASSAGE THERAPY ARE A PASSIONATE GROUP OF PRACTITIONERS COMMITTED TO IMPROVING THE HEALTH AND WELLNESS OF THEIR PATIENTS. WITH A PERSONALIZED APPROACH TO ASSESSMENT, THEY WORK IN TANDEM WITH THEIR CLIENTS TO BUILD A COMPREHENSIVE TREATMENT PLAN. WHETHER A SPORTS INJURY, REPETITIVE WORK STRAIN OR EVERYDAY, CHRONIC DISCOMFORT THEY WORK ONE ON ONE TO GUIDE YOU THROUGH ALL OF YOUR HEALTH GOALS WITH A FOCUS ON IMPROVED QUALITY OF LIFE.
ANDI APPROACHED ME NEEDING A BRAND REFRESH AND NEW WEBSITE, HER EXISTING LOGO HAD BECOME TOO RUSTIC AND OUTDATED. HER CLINIC WAS CONTINUING TO GROW AT A FAST PACE, EXPANDING THE OFFICE FOOTPRINT AND INCREASING TEAM MEMBERS. IT WAS IMPORTANT TO HER THAT THE BRAND BE CLEAN AND PROFESSIONAL WITHOUT LOSING THE HUMAN CONNECTIVITY THEY PRIDE THEMSELVES ON. WE NEEDED TO PORTRAY MEDICAL PROFESSIONALISM WITHOUT APPEARING STERILE. INSTEAD OF DUMPING THE EXISTING FERN IDEA ENTIRELY, I DECIDED TO LEAN INTO THIS SYMBOL OF NATURE AND THE IDEA OF NURTURING WITH THOUGHTFUL CARE. THE ORIGINAL ANTIQUATED FERN EMBLEM EVOLVED INTO SOMETHING FRESH, MODERN AND ICONIC. DARK, HUNTER GREEN WAS REPLACED WITH SOFT SAGE AND COARSE, DISTRESSED LETTERING WITH REFINED, SOPHISTICATED TYPOGRAPHY. THIS REFRESH INCLUDED A NEW LOGO, CUSTOM GRAPHICS, BRAND COLOURS, WEBSITE DESIGN & DEVELOPMENT.
